What Is Pearl?

Pearl is a mission-driven company dedicated to transforming the way homes are valued by making home performance visible and meaningful in real estate and financial markets.

Most homes in the U.S. could be safer, healthier, more comfortable, and more efficient. But improvements in these areas—like better insulation, HVAC upgrades, solar installations, and smart technology—often go unrecognized when a home is appraised or sold. Pearl exists to change that.

Our Mission

Pearl helps homeowners and professionals document, market, and value home performance improvements. By certifying high-performing features and connecting them to trusted real estate and financial systems, Pearl enables:

• Homeowners to take control of their home’s performance and unlock potential value
  
  
• Contractors to differentiate their work and build trust with customers
  
  
• Real estate professionals to market certified homes with confidence
  
  
• Appraisers and lenders to recognize performance in property valuations
  
  

Our Core System: The Pearl SCORE™

At the center of Pearl’s platform is the Pearl SCORE™, a standardized rating system that evaluates a home across five key categories:

• Safety
  
  
• Comfort
  
  
• Operations
  
  
• Resilience
  
  
• Energy
  
  

Using a combination of public data and homeowner inputs, the Pearl SCORE assigns homes a score between 0–1000. Homes scoring above 500 are considered high-performing. This transparent, science-based benchmark empowers homeowners to understand and improve their homes—and helps buyers and appraisers trust what they’re purchasing.

Our Tools and Products

Pearl’s ecosystem includes:

• The Pearl App – for homeowners to document features, earn points, and explore rebates
  
  
• The Pearl PRO App – for professionals to issue certifications and support clients
  
  
• The Pearl Registry – a public database that publishes SCORE and Snapshot data
  
  
• The Pearl Listing Package – marketing assets to promote certified homes
  
  
• The Operating Cost Comparison – to compare energy bills between homes
  
  
• The Pearl Performance Value – a data-backed estimate of how performance adds to home value
  
  

Each product is designed to support informed decision-making and reinforce the connection between high performance and market value.

Why It Matters

For too long, the value of high-performing homes has been hidden from view. Pearl is changing that by:

• Standardizing how performance is measured and communicated
  
  
• Enabling real estate and finance systems to recognize home upgrades
  
  
• Helping households reduce energy use and carbon emissions
  
  
• Improving comfort, resilience, and affordability at scale