Selling Your Pearl Certified Home

When it comes time to sell your Pearl Certified home, it’s crucial to work with a real estate agent that is trained and equipped to highlight its added value. Homes that are properly marketed as Pearl Certified typically sell for an average of 5% more, according to an independent appraiser study.

Below are four key points to consider when selling your home.

1. Understanding What it Means for Your Home to be “Properly Marketed”

Properly marketing a Pearl Certified home requires a real estate agent who is equipped to accomplish the following:

• Highlight Efficiency Features
  Showing buyers or lenders exactly what makes the home energy-efficient or high-performing (e.g., upgraded insulation, efficient HVAC systems, solar, etc.).
  
  
• Incorporate Pearl Certification Materials
  Including the official Pearl Certification Report, AI Addendum, or other key documentation in your listing. These materials are included with every Pearl home certification to demonstrate your home’s verified performance and can attract more informed buyers.
  
  
• Promote the Benefits
  Emphasizing the comfort, potential energy savings, and reduced environmental impact that come with a Pearl Certified home.
  
  
• Find the Right Pricing Strategy
  Working with an agent who understands how to properly factor the home’s energy-efficient and high-performing features into the listing price.
  
  

2. Introduce Your Real Estate Agent to Pearl

If you already have a real estate agent:

1. Discuss Your Pearl Certification
   Let them know about your Pearl certification right away so they can factor it into pricing and marketing strategies.
   
   
2. Connect Them with Pearl
   Introduce us to your agent via realestate@pearlcertification.com. Pearl provides training and guidance on how to best showcase high-performing homes.
   
   They can also visit our Pearl for Agents page to get started.

A Pearl-trained agent knows how to highlight the certified features in your listing and market them effectively to potential buyers.

3. Don’t Have an Agent? We Can Help

No agent? No problem. Pearl has a nationwide network of hundreds of qualified, trained agents who specialize in listing and selling high-performing homes. To get connected:

1. Contact Pearl
   Reach out to our support team at realestate@pearlcertification.com
   
   
2. Get Matched
   We’ll connect you with a local real estate professional who understands how to showcase and price your Pearl Certified home for maximum visibility and value. If we don’t have someone in your immediate area, we’ll tap into our agent network to help find the right fit.

4. Refinancing Tips

Refinancing can also benefit from proper documentation of your home’s efficiency upgrades:

• Share Your Pearl Certification
  Provide your lender or appraiser with the Pearl certification report so they can accurately assess the home’s features.
  
  

Ask for Appraisers Familiar with High-Performing Homes
Lenders can request or seek out appraisers who have experience with energy-efficient properties, ensuring your home’s upgrades are recognized.